Privacy Policy

Last Updated: January 2025

LuminFlair ("we," "us," or "our") operates the website www.luminflair.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our RGB lighting products.

1. Information We Collect

1.1 Personal Information

When you make a purchase or interact with our website, we may collect the following personal information:

• Name and contact information (email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely through third-party payment processors)
• Order history and purchase preferences
• Account credentials if you create an account

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website addresses
• Clickstream data and navigation patterns

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website. These technologies help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Provide personalized content and advertisements
• Improve our website functionality and performance

You can control cookie preferences through your browser settings. However, disabling cookies may limit certain features of our website.

2. How We Use Your Information

We use the collected information for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and delivery confirmation
• Customer Service: To respond to your inquiries, provide customer support, and handle returns or refunds
• Communication: To send order confirmations, shipping notifications, and important updates about our products or services
• Marketing: To send promotional emails about new products, special offers, and lighting tips (you can opt-out at any time)
• Website Improvement: To analyze usage patterns and improve our website design, functionality, and user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Fraud Prevention: To detect, prevent, and address fraudulent activities and security issues

3. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with:

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Payment processors for secure transaction handling
• Shipping carriers for order delivery
• Email service providers for communications
• Analytics providers (Google Analytics, Facebook Pixel) for website analysis
• Cloud storage providers for data hosting

These service providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.

3.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our terms and conditions
• Protect our rights, property, or safety, or that of our users
• Investigate potential violations or fraudulent activities

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

4. Data Security

We implement robust security measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and vulnerability assessments
• Access controls and authentication protocols
• Employee training on data protection practices

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to maintain the highest security standards.

5. Your Rights and Choices

5.1 Access and Correction

You have the right to access, update, or correct your personal information. You can do this by:

• Logging into your account and updating your profile
• Contacting us at +448178473332 or via our contact page

5.2 Marketing Communications

You can opt-out of marketing emails by:

• Clicking the "unsubscribe" link in any promotional email
• Adjusting your communication preferences in your account settings
• Contacting us directly to update your preferences

Note: You will still receive transactional emails related to your orders even if you opt-out of marketing communications.

5.3 Cookie Management

You can manage cookie preferences through:

• Our cookie consent banner when first visiting the website
• Your browser settings to block or delete cookies
• Third-party opt-out tools for advertising cookies

5.4 Data Deletion

You may request deletion of your personal information by contacting us. Please note that we may need to retain certain information for legal or business purposes, such as:

• Completing pending transactions
• Complying with legal obligations
• Resolving disputes and enforcing agreements
• Maintaining security and fraud prevention records

6. International Data Transfers

LuminFlair is based in the United Kingdom. If you access our website from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate. By using our website, you consent to such transfers. We ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

7. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected information from a child under 16, we will promptly delete such information from our records. If you believe we have collected information from a child, please contact us immediately.

8. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit. This Privacy Policy applies solely to information collected through our website.

9. Analytics and Advertising

9.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about how visitors use our website. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

9.2 Facebook Pixel

We use Facebook Pixel to measure the effectiveness of our advertising and provide targeted advertisements. Facebook collects information about your device and browsing activity. You can control personalized advertising through your Facebook ad preferences.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• The nature of the information collected
• Legal and regulatory requirements
• Business operational needs
• Fraud prevention and security considerations

When we no longer need your information, we securely delete or anonymize it.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered users
• Displaying a prominent notice on our website

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

12. Your UK Data Protection Rights

Under UK data protection law, you have the following rights:

• Right to Access: Request copies of your personal information
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information under certain circumstances
• Right to Restrict Processing: Request limitation of how we process your information
• Right to Data Portability: Request transfer of your information to another service provider
• Right to Object: Object to processing of your information for certain purposes

To exercise any of these rights, please contact us using the information below. We will respond to your request within one month.

14. Consent

By using our website and services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.

This Privacy Policy is effective as of the date stated above and governs our relationship with you regarding your personal information. Your continued use of our website after any modifications to this Privacy Policy constitutes your acceptance of the updated terms.